Social media has become an integral part of our everyday lives to a degree that we have turned platforms like Facebook and Instagram into our primary means of communicating with friends and family.
However, apart from a great communication channel, social media platforms can offer your SME a unique opportunity to promote your products and achieve your KPIs since it is one of the best cost-rewarding means to achieve growth.
Using social media is a piece of cake for the technology-loving marketers who are already familiar with multiple social media tools and networks like Facebook, Instagram, and Twitter.
According to statistics, the average American user has 7.1 social media accounts meaning that brands have more than one platform to deliver exceptional content that will convert them into loyal customers.
With huge communities and millions of active users every day, social media marketing should be the next big thing to promote your SME and be victorious in the marketing arena.
Now Let’s See 4 Social Media and Influencer Marketing Tactics to Power Up Your SMEs
1. Use Paid and Organic Marketing Strategies
Whether you have an established business or you are about to start an online store from scratch, getting more traffic to your webpage is your main concern.
In the age of personalized advertising, paid ads can be a valuable digital marketing tactic for small businesses since it will drive more traffic to your website from people who are interested in your brand and products.
Here’s an example of an amazing Facebook ad from Happy Socks:
If you want to take full advantage of your ads, then you should also create a landing page to direct your social media traffic and get your users to click on your CTAs.
As landing pages can be your secret weapon to convert your social media users into loyal customers, making social landing pages that will be well-designed and have irresistible CTAs will help you boost your revenue and promote your growth.
While using Facebook ads will help you deliver content that will be tailored to your users’ needs, you should always keep track of how much you spend on your campaigns and how well they perform.
2. Combine Social Media Marketing with Email Marketing
When you plan and implement your social media and influencer marketing strategies you should search for powerful allies to maximize their efficiency and conversion rate.
One of the sharpest arrows you should keep in your marketing quiver is email marketing.
Getting your subscribers to check your social media accounts through your email campaigns is simple and easy to implement and that’s why every SME should take advantage of it.
The first thing you need is a great email marketing platform to give you all the tools you need to create exceptional emails that will include clickable social media buttons.
Whether you build your email newsletter from scratch or you use some pre-built email newsletter templates you should always include social media links to let your subscribers engage with you on numerous social media networks.
Here’s how Leesa does it:
Adding social media buttons on your emails will allow your new and old subscribers to discover your social media accounts, increase your engagement and improve your customer lifecycle marketing endeavors by far.
3. Engage with Your Followers as You do with Your Friends
Interacting with your audience across social media platforms is your gold ticket to build bonds and turn them into loyal supporters of your brand.
While responding to comments and direct messages might require a lot of time and hard work, answering their questions and replying to their comments will help you build stronger bonds and nurture your leads a lot easier.
For SMEs, having such bonds will help you grow into a trustworthy brand that cares about customers and values their feedback, comments, and suggestions.
Here’s an example from La Provence, a small gift shop specializing in Provence imports.
Answering even the simplest queries can trigger positive responses from your Instagram followers that your business can use as social proof.
As the ultimate weapon to increase the credibility and trustworthiness of your brand, engaging with your followers will give you the right amount of social proof to increase your customer retention and, ultimately, help you boost your revenue beyond measure.
4. Turn Influencers Who Love Your Brand into Brand Ambassadors
The success of your influencer marketing depends on finding the right people who will advertise your products in the most authentic way.
So, when you plan your influencer outreach strategy, you should keep in mind that finding a person who knows your brand is key to the successful promotion of the product.
Lululemon, for instance, collaborated so frequently with fitness instructor Hannah Dingle that she ended up being a brand ambassador that expresses her love for the brand at every chance.
Here’s a post from Hannah that doesn’t include a tag from the brand or an advertising hashtag (#ad) to inform her audience that her photo is a sponsored post for Lululemon.
Through inspiring captions and photos, influencers who love your brand and use it as part of their everyday routine will give your brand a less sales-y appearance your followers will appreciate.
With posts that feel completely natural and come from people who are experts in your niche, your brand can have amazing social media campaigns that will turn visitors into followers and followers into customers.
And to be on top of your game, you should also consider leveraging social listening to discover who mentions your brand and then reach out to them for the perfect influencer collaboration.
5. Don’t forget to Leverage the Power of Micro-influencers
Micro-influencers should be a must in your influencer marketing strategy.
However, you may wonder: why should I collaborate a person with a few thousands of followers when I can reach Selena Gomez and make an amazing social media campaign that 157 million followers will see?
As great as that would be, getting celebrities to make a single post on their feed can be very pricey especially when celebrities like Selena make $800.000 dollars per post.
Despite celebrities’ massive audience, SMEs should focus more on finding people who have strong bonds with their audience instead of targeting big stars that cost more.
Micro-influencers are the perfect match for SMEs as they are cheaper and easier to reach out to.
With stronger relationships and a family-like audience, micro-influencers will give your brand the chance to build a true connection with their audience that will nurture them into loyal customers of your brand.
Here’s an example from Popchips’ collaboration with influencer Autum Rainn on Instagram:
Leveraging micro-influencers is absolutely necessary when you get yourself into the world of social media and influencer marketing, so when you start promoting a business on Instagram, they should be your top priority.
Social media and influencers have become an irreplaceable part of modern consumers’ lives.
By taking advantage of popular social media platforms, you have a powerful ally to promote your business, increase your brand awareness and compete even with their greatest competitors.
So, next time you start planning your social media and influencer marketing strategy, take a look at these 4 awesome tactics to help you become a social media and influencer marketing master.
Marilia Dimitriou is a Creative Writer working for email marketing software Moosend. Her passion for writing has made her find new ways to combine the art of Creative Writing with SEO Copywriting. When she’s not writing articles, you’ll find her enthusing over marketing tech and automation.